Use Your Story to Boost Sales

  When people are researching a product or service, they don’t just want to know how much it costs. They want to know why it’s the best option and how it’s going to fit into their lives. People these days don’t shop from a catalog and take product descriptions as gospel. They are educated buyers, they do their research and...

Use Your Story to Boost Sales

When people are researching a product or service, they don’t just want to know how much it costs. They want to know why it’s the best option and how it’s going to fit into their lives. People these days don’t shop from a catalog and take product descriptions as gospel. They are educated buyers, they do their research and they...

Crowdfunding – It Means More than Money

  When entrepreneurs turn to crowdfunding to help them jumpstart their next venture, it’s usually because the need the capital to get their product, service or business off the ground. But by asking for people to support the development of your business, you’re also inadvertently asking them for feedback on your product or project. It’s a bit like market testing...

Crowdfunding – It Means More than Money

When entrepreneurs turn to crowdfunding to help them jumpstart their next venture, it’s usually because the need the capital to get their product, service or business off the ground. But by asking for people to support the development of your business, you’re also inadvertently asking them for feedback on your product or project. It’s a bit like market testing before...

Supporting Women in Business

  Small business owners are the backbone of the American economy and, according to a report from the Institute of Women’s Policy Research, about 29 percent of those businesses are owned by women. That’s up from 26 percent in 1997, the report says. However, the increase in the number of businesses doesn’t inherently solve all the problems. A report from...

Supporting Women in Business

Small business owners are the backbone of the American economy and, according to a report from the Institute of Women’s Policy Research, about 29 percent of those businesses are owned by women. That’s up from 26 percent in 1997, the report says. However, the increase in the number of businesses doesn’t inherently solve all the problems. A report from the...

Turning Happy Customers into New Business

  When you’re building a business, happy customers are more than good business, they’re also great marketing. People in this ever increasingly social world are happy to spread the word about your business when they have a great experience, but you have to ask for their help. So, when was the last time you asked someone for a referral, review...

Turning Happy Customers into New Business

When you’re building a business, happy customers are more than good business, they’re also great marketing. People in this ever increasingly social world are happy to spread the word about your business when they have a great experience, but you have to ask for their help. So, when was the last time you asked someone for a referral, review or...

Coaching is for Managers Too

If you’ve heard it once, you’ve heard it a thousand times – a great business starts with having great people. You can have an amazing business concept, a full-octane marketing plan and a fool-proof manual, but if you don’t have a solid staff, you won’t have happy customers and you won’t grow your business in the long-run. Some of...

Coaching is for Managers Too

If you’ve heard it once, you’ve heard it a thousand times – a great business starts with having great people. You can have an amazing business concept, a full-octane marketing plan and a fool-proof manual, but if you don’t have a solid staff, you won’t have happy customers and you won’t grow your business in the long-run. Some of the...

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