7 Tips for Marketing Your Business During the Holidays

In theory, most of want to wait until after the Thanksgiving tryptophan wears off before we start thinking about holiday shopping, but the reality is that shops were stocking candy canes before the clock struck midnight on Halloween. And you probably noticed that, on November 1, your inbox was already swamped with red and green holiday shopping guides, sales,...

7 Tips for Marketing Your Business During the Holidays

In theory, most of want to wait until after the Thanksgiving tryptophan wears off before we start thinking about holiday shopping, but the reality is that shops were stocking candy canes before the clock struck midnight on Halloween. And you probably noticed that, on November 1, your inbox was already swamped with red and green holiday shopping guides, sales, offers...

Managing the Growing Pains of New Leadership

Fitting a new leader into an existing team is always hard. Even when you promote from within, there are growing pains as the team adjusts to a new management style, new goals and new expectations. But how you deal with employee complaints about a new manager? And how do you support your new leader in their new position and...

Managing the Growing Pains of New Leadership

Fitting a new leader into an existing team is always hard. Even when you promote from within, there are growing pains as the team adjusts to a new management style, new goals and new expectations. But how you deal with employee complaints about a new manager? And how do you support your new leader in their new position and how...

Use Your Story to Boost Sales

  When people are researching a product or service, they don’t just want to know how much it costs. They want to know why it’s the best option and how it’s going to fit into their lives. People these days don’t shop from a catalog and take product descriptions as gospel. They are educated buyers, they do their research and...

Use Your Story to Boost Sales

When people are researching a product or service, they don’t just want to know how much it costs. They want to know why it’s the best option and how it’s going to fit into their lives. People these days don’t shop from a catalog and take product descriptions as gospel. They are educated buyers, they do their research and they...

Crowdfunding – It Means More than Money

  When entrepreneurs turn to crowdfunding to help them jumpstart their next venture, it’s usually because the need the capital to get their product, service or business off the ground. But by asking for people to support the development of your business, you’re also inadvertently asking them for feedback on your product or project. It’s a bit like market testing...

Crowdfunding – It Means More than Money

When entrepreneurs turn to crowdfunding to help them jumpstart their next venture, it’s usually because the need the capital to get their product, service or business off the ground. But by asking for people to support the development of your business, you’re also inadvertently asking them for feedback on your product or project. It’s a bit like market testing before...

Supporting Women in Business

  Small business owners are the backbone of the American economy and, according to a report from the Institute of Women’s Policy Research, about 29 percent of those businesses are owned by women. That’s up from 26 percent in 1997, the report says. However, the increase in the number of businesses doesn’t inherently solve all the problems. A report from...

Supporting Women in Business

Small business owners are the backbone of the American economy and, according to a report from the Institute of Women’s Policy Research, about 29 percent of those businesses are owned by women. That’s up from 26 percent in 1997, the report says. However, the increase in the number of businesses doesn’t inherently solve all the problems. A report from the...

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