Are You Treating Your Sales Team Like Your Operations Team?

You have to measure your sales success. It sounds easy, but in reality, measuring successes in sales can be difficult. Although the job is to close sales, measuring the progress can’t come down to the number of sales and looking at profit margins. You have to consider things like the demand for your product (growing or shrinking), the efforts being...

A Different Way of Celebrating Goals

  There are plenty of great blogs published every year about setting – and sticking to – your goals for the next year. It’s usually about changing your mindset, setting attainable goals along the way and finding a support network. We know, because we’ve written that same blog in years past. But this year, we wanted to talk about goals...

A Different Way of Celebrating Goals

There are plenty of great blogs published every year about setting – and sticking to – your goals for the next year. It’s usually about changing your mindset, setting attainable goals along the way and finding a support network. We know, because we’ve written that same blog in years past. But this year, we wanted to talk about goals in...

7 Tips for Marketing Your Business During the Holidays

  In theory, most of want to wait until after the Thanksgiving tryptophan wears off before we start thinking about holiday shopping, but the reality is that shops were stocking candy canes before the clock struck midnight on Halloween. And you probably noticed that, on November 1, your inbox was already swamped with red and green holiday shopping guides, sales,...

7 Tips for Marketing Your Business During the Holidays

In theory, most of want to wait until after the Thanksgiving tryptophan wears off before we start thinking about holiday shopping, but the reality is that shops were stocking candy canes before the clock struck midnight on Halloween. And you probably noticed that, on November 1, your inbox was already swamped with red and green holiday shopping guides, sales, offers...

Managing the Growing Pains of New Leadership

  Fitting a new leader into an existing team is always hard. Even when you promote from within, there are growing pains as the team adjusts to a new management style, new goals and new expectations. But how you deal with employee complaints about a new manager? And how do you support your new leader in their new position and...

Managing the Growing Pains of New Leadership

Fitting a new leader into an existing team is always hard. Even when you promote from within, there are growing pains as the team adjusts to a new management style, new goals and new expectations. But how you deal with employee complaints about a new manager? And how do you support your new leader in their new position and how...

Use Your Story to Boost Sales

  When people are researching a product or service, they don’t just want to know how much it costs. They want to know why it’s the best option and how it’s going to fit into their lives. People these days don’t shop from a catalog and take product descriptions as gospel. They are educated buyers, they do their research and...

Use Your Story to Boost Sales

When people are researching a product or service, they don’t just want to know how much it costs. They want to know why it’s the best option and how it’s going to fit into their lives. People these days don’t shop from a catalog and take product descriptions as gospel. They are educated buyers, they do their research and they...

Crowdfunding – It Means More than Money

  When entrepreneurs turn to crowdfunding to help them jumpstart their next venture, it’s usually because the need the capital to get their product, service or business off the ground. But by asking for people to support the development of your business, you’re also inadvertently asking them for feedback on your product or project. It’s a bit like market testing...

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