This weeks blog features guest blogger Gary Hartman. Gary is CEO and Head Coach at The Growth Coach in Boulder, Colorado and has more than a decade of coaching experience. Gary works with business owners, managers and sales professionals to help them grow their businesses so they earn more and work less.<\/p>\n
To learn more about Gary, visit his website at\u00a0http:\/\/westernbusinesscoaching.com\/<\/a><\/p>\n
It\u2019s a question we get all the time \u2013 what we do is an important part of who we are.\u00a0 It can happen anywhere or at any time\u00a0 \u2013 at a business event, at the weekend barbeque, at the kids soccer game.<\/p>\n
What they are really asking is What Does Your Company Do and it\u2019s a chance to make a connection with a potential customer (or maybe they know of someone who would make a great client).<\/p>\n
So how do you make the best of this opportunity?<\/p>\n
Last week we discussed\u00a0What Sets You Apart<\/a>, what makes you different than your competition.\u00a0 Once you\u2019ve got that figured out, you need to be able to effectively communicate that message when you get this open door.\u00a0 You need to phrase it in a way people will understand and remember. (In fact, this applies not only to prospects but also to employees, mentors, bankers, strategic partners, etc.)<\/p>\n