{"id":2062,"date":"2013-06-06T09:40:53","date_gmt":"2013-06-06T13:40:53","guid":{"rendered":"https:\/\/www.thegrowthcoach.com\/central-ohio-north\/what-do-you-do-for-a-living"},"modified":"2013-06-06T09:40:53","modified_gmt":"2013-06-06T13:40:53","slug":"what-do-you-do-for-a-living","status":"publish","type":"post","link":"https:\/\/www.thegrowthcoach.com\/central-ohio-north\/what-do-you-do-for-a-living","title":{"rendered":"What Do You Do For A Living?"},"content":{"rendered":"

This weeks blog features guest blogger Gary Hartman. Gary is CEO and Head Coach at The Growth Coach in Boulder, Colorado and has more than a decade of coaching experience. Gary works with business owners, managers and sales professionals to help them grow their businesses so they earn more and work less.<\/p>\n

To learn more about Gary, visit his website at\u00a0http:\/\/westernbusinesscoaching.com\/<\/a><\/p>\n

What Do You Do For A Living?<\/strong>\u00a0<\/strong><\/h2>\n

It\u2019s a question we get all the time \u2013 what we do is an important part of who we are.\u00a0 It can happen anywhere or at any time\u00a0 \u2013 at a business event, at the weekend barbeque, at the kids soccer game.<\/p>\n

What they are really asking is What Does Your Company Do and it\u2019s a chance to make a connection with a potential customer (or maybe they know of someone who would make a great client).<\/p>\n

So how do you make the best of this opportunity?<\/p>\n

Last week we discussed\u00a0What Sets You Apart<\/a>, what makes you different than your competition.\u00a0 Once you\u2019ve got that figured out, you need to be able to effectively communicate that message when you get this open door.\u00a0 You need to phrase it in a way people will understand and remember. (In fact, this applies not only to prospects but also to employees, mentors, bankers, strategic partners, etc.)<\/p>\n

This is your Unique Selling Proposition (USP), and here are four simple steps to help explain what you do:<\/p>\n

First,\u00a0THE SECRET\u00a0\u00a0\u2013 it\u2019s all about the\u00a0benefit\u00a0to the listener.\u00a0 Explain what your business does for customers\u2026what is the end result of your service or product? Does it save money, make their life easier or give them new opportunities?<\/p>\n

Keep it short, do it in one sentence. The old benchmark of the \u201celevator speech\u201d assumed a minute or two on an elevator ride.\u00a0 People don\u2019t have that long of an attention span today \u2013 it\u2019s said we have 7 seconds to engage or lose a person in conversation.<\/p>\n

If you got their attention, they\u2019ll want to know more.\u00a0 Now you can get more specific \u2013 what is the problem you solve, and how do you solve it?<\/p>\n

Lastly, give them an example.\u00a0 It\u2019s best if you can personalize it, make your story relate to the person you are speaking to.<\/p>\n

In summary, don\u2019t lead with your product or service.\u00a0 Make it short, sweet and concise and you will generate enough interest or curiosity to make them want to find out more.<\/p>\n

Need help getting this perfected?\u00a0 We\u2019re always available to talk.<\/p>\n","protected":false},"excerpt":{"rendered":"

This weeks blog features guest blogger Gary Hartman. Gary is CEO and Head Coach at The Growth Coach in Boulder, Colorado and has more than a decade of coaching experience. Gary works with business owners, managers and sales professionals to help them grow their businesses so they earn more and work less. To learn more […]<\/p>\n","protected":false},"author":4,"featured_media":142,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[17],"tags":[740,687,703,708,763,944,784,820,690,692,693,695,1039,696,770],"class_list":["post-2062","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-coaching","tag-balance","tag-benefits-of-business-coaching","tag-business-blog","tag-business-coaching","tag-business-coaching-advice","tag-business-coaching-client-success","tag-business-coaching-tips","tag-business-development","tag-business-owner","tag-business-owner-mindset","tag-business-systems","tag-entrepreneur","tag-gary-hartman","tag-leadership","tag-strategic-business-owner"],"yoast_head":"\nWhat Do You Do For A Living? - Growth Coach of Central Ohio North<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thegrowthcoach.com\/central-ohio-north\/what-do-you-do-for-a-living\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Do You Do For A Living? - Growth Coach of Central Ohio North\" \/>\n<meta property=\"og:description\" content=\"This weeks blog features guest blogger Gary Hartman. 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