{"id":2134,"date":"2011-03-17T10:05:13","date_gmt":"2011-03-17T14:05:13","guid":{"rendered":"https:\/\/www.thegrowthcoach.com\/central-ohio-north\/march-madness-and-growth-coach-business-lessons"},"modified":"2011-03-17T10:05:13","modified_gmt":"2011-03-17T14:05:13","slug":"march-madness-and-growth-coach-business-lessons","status":"publish","type":"post","link":"https:\/\/www.thegrowthcoach.com\/central-ohio-north\/march-madness-and-growth-coach-business-lessons","title":{"rendered":"March Madness and Growth Coach Business Lessons"},"content":{"rendered":"
While I seldom write about sports on my Growth Coach<\/a> Blog, this time is an exception.\u00a0 I am a college basketball fanatic and love watching the game all season long, but especially during the national tournament.\u00a0 Let the madness, drama, and business lessons begin!<\/strong><\/p>\n Let me explain my love for college basketball and what it can teach business owners<\/a> before you declare me a total nutcase.<\/strong> I love watching the game, the drama, the cheering fans, the players giving it their all, and the coaches working hard to get the most out of their teams.\u00a0 It is a simple, pure and fun competitive game to both play and watch.\u00a0 It\u2019s fast paced, graceful, powerful, exciting, with plenty of scoring (unlike soccer or hockey) and players need to play both offense and defense … and that can switch in an instant. <\/strong><\/p>\n As a business coach<\/a>, I love college basketball because it\u2019s a microcosm of life and business … <\/strong>the planning, practicing, competing, coaching, attacking, defending, adjusting, playing as a team, winning, losing, bouncing back, and having fun.\u00a0 It can teach coaches, players, and viewers so much about life, competition, striving and improving.\u00a0 Additionally, in sports and business, the score seldom lies … how rigorously you prepare, strategize, lead, execute, and hold your team accountable more often than not determines your performance … your bottom-line results. <\/strong><\/p>\n With today’s slow economic recovery, the game of basketball can teach us business owners and business coaches<\/a> additional valuable lessons.<\/strong> By watching tons of conference tournament games last week leading up to the NCAA national tournament, I had a few business coaching revelations.\u00a0 The major revelation was that BALANCE is essential<\/strong> in both successful sports and small business management.\u00a0 As a business owner, like a head coach, you must have balance on both sides of the business like both ends of the court … playing good defense and good offense<\/strong>.\u00a0 You can\u2019t be weak with either one and truly expect to compete and win.\u00a0 Balance is essential.\u00a0 And finally, as the business leader (head coach), you must maintain emotional balance and not let your employees (players) see you lose your confidence or composure<\/strong>.\u00a0 Even under the glaring lights and during pressure situations, you cannot let others see you sweat.\u00a0 You must remain a confident and cool leader. How are you doing in that regard?<\/strong><\/p>\n The various basketball teams I truly enjoy watching<\/strong> (Xavier, Duke, Ohio State, Notre Dame, Kentucky, Butler, North Carolina, Wisconsin, Richmond, Gonzaga, etc.) have a very balanced attack … on most given days\/nights.\u00a0 These teams have bought into their coach\u2019s system and play very hard and play as a team … on both offense and defense.<\/strong> They not only work hard to put sufficient points up on the scoreboard, but they work darn hard to prevent their opponents from doing the same \u2026 they play in-your-face defense, help-out team defense, and rebound like crazy.\u00a0 The teams that tend to lose may do well at offense or defense or even both at certain times but generally don\u2019t do both well for 40 minutes of play.\u00a0 They are inconsistent.\u00a0 How about your business?<\/strong><\/p>\n Your Company\u2019s Offense<\/strong><\/p>\n So, as your personal Growth Coach<\/a>, let me ask you a few business coaching questions.\u00a0 First on the offensive side of the court.\u00a0 As the head coach of your business team, are you playing both solid offense and defense?\u00a0 Is it a balanced and consistent attack?\u00a0 In the marketplace battle, are you focusing enough on offense … running your sales and marketing plays?<\/strong> Are you and your company doing everything you can to put sales numbers up on the board?\u00a0 As head coach, are you holding your sales team accountable for results instead of excuses?\u00a0 Do you have enough of your team members specialized and focused on generating revenue for the company?\u00a0 Have you freed them up from too much paperwork and clutter to go out there and score?\u00a0 Are you continuing to invest in sales and marketing resources during this tough economic game?\u00a0 Now is not the time to simply play defense and cut your costs and losses.\u00a0 As your business coach<\/a>, I urge you to do both.<\/strong><\/p>\n Your Company\u2019s Defense<\/strong><\/p>\n In the marketplace arena today, I see too many business owners focused only on playing defense.<\/strong> They think they can wait out the competition or tough times.\u00a0 Instead of trying to win, they are playing not to lose … big mistake!<\/strong> They act as if they simply want to survive by waiting out the game clock.\u00a0 They think they can simply cut expenses and achieve a victory.\u00a0 While it\u2019s smart to have a strong defense and seriously review your expenses, head count, budgets, cash flow situation and make wise adjustments, you cannot simply cut your way to success during slow economic times.\u00a0 While wise cost management (defense) can be a solid foundation, you need a balanced attack.<\/strong> Yes, by all means cut expenses wherever necessary but do not cut back on your sales and marketing efforts.\u00a0 You must stay on the offensive attack and use every player and play in your arsenal.\u00a0 Do not get too conservative with your offense or too predictable.\u00a0 Mix it up.\u00a0 Test some new plays.\u00a0 Try some new players.\u00a0 Borrow plays from other winning programs.\u00a0 Bottom line, you must score to win. <\/strong><\/p>\n<\/a>Thank you James Naismith for inventing the wonderful game of basketball in 1891.<\/strong> It\u2019s more popular than ever.\u00a0 Because of Naismith, March Madness is once again here!<\/strong> The madness started last Sunday with 68 college basketball teams selected and dreaming of winning it all … a coveted national championship.<\/p>\n