{"id":2176,"date":"2010-06-21T08:00:14","date_gmt":"2010-06-21T12:00:14","guid":{"rendered":"https:\/\/www.thegrowthcoach.com\/central-ohio-north\/youre-in-the-business-of-what"},"modified":"2010-06-21T08:00:14","modified_gmt":"2010-06-21T12:00:14","slug":"youre-in-the-business-of-what","status":"publish","type":"post","link":"https:\/\/www.thegrowthcoach.com\/central-ohio-north\/youre-in-the-business-of-what","title":{"rendered":"You\u2019re In the Business of\u00a0What?"},"content":{"rendered":"<p><strong>Business owner, what business are you in?<\/strong>\u00a0 What did you say?\u00a0 Did you respond by saying the industry or technical nature of your business?\u00a0 Or did you respond by the type of work you do?\u00a0 For example, if you own a painting business, did you automatically respond with \u201cpainting\u201d or \u201cpainter\u201d?\u00a0 If so, that\u2019s limited and technical thinking.\u00a0 As such, you\u00a0may well be\u00a0limiting the growth and success of your business.\u00a0\u00a0Stop thinking small like a technician, employee\u00a0or doer.\u00a0 Start thinking big like a strategic business owner and leader.<!--more--><\/p>\n<p><strong>Above all else,\u00a0you\u00a0should be in the business of MARKETING.<\/strong>\u00a0 That&#8217;s right \u2026 the business of marketing.\u00a0 Your mindset should be that you own a customer-gaining, money-making, marketing business.\u00a0 No matter your industry or technical product or service, you are first and foremost in the marketing business.\u00a0 Without effective marketing, you will struggle or not be in business for long.\u00a0 <strong>You and your company&#8217;s top priority should be attracting, serving, retaining and multiplying customers.<\/strong>\u00a0 With sufficient customers and profits, you can tackle nearly every challenge.\u00a0 Without sufficient customers and cash flow, you won&#8217;t have a viable or sustainable business.<\/p>\n<p>Even if you have the best product or service in town but people don&#8217;t know that, you will NOT create abundant business and wealth.\u00a0 <strong>Wealth is created by leveraging marketing &#8211; communicating to and influencing large groups of current customers, prospects and referral sources.<\/strong>\u00a0 <strong>Marketing is simply on-going education.<\/strong>\u00a0 <strong>You are educating customers, prospects and referral sources on why it&#8217;s in their best interest to do, and continue to do, business with your company.<\/strong><strong>\u00a0 For greater business success, read that last sentence again.<\/strong><\/p>\n<p>Who in your company is in charge of that critical, on-going education and communication campaign?\u00a0 If no one, be warned!\u00a0 You are thinking and acting like a technician, not a business leader.\u00a0 As an owner, instead of focusing on the day-to-day, technical aspects of the business, <strong>you need to adopt a marketing mindset and mode of operation<\/strong>.\u00a0 For example, with a painting business, don&#8217;t get caught up merely in the technical trenches and details of your business \u2026 scheduling jobs, ordering paint and supplies, managing crews, prepping the walls, applying the paint, etc.\u00a0 While that\u2019s all very important, others in the business can do that for you.\u00a0 <strong>Delegate the technical aspects of the\u00a0business but take full responsibility for the marketing\u00a0function.\u00a0\u00a0That\u2019s what a strategic business owner does.<\/strong><\/p>\n<p>If not you, who is going to continually educate people on why they should hire your painting business in the first place, continue to use you over and over again, and recommend your business to their friends?\u00a0 Overall, the right marketing mindset and strategies will allow you to establish credibility and communicate your competitive advantages to the marketplace.\u00a0 <strong>As owner, keep your mind elevated and focused on what truly drives customers and revenues into your business \u2026marketing does!<\/strong>\u00a0 There is no better or higher use of your time and talents than to think about strategies to attract, retain, and grow your customers.<\/p>\n<p>Some would argue that\u00a0a quality product and\/or service is all that is needed to have a successful painting business, restaurant or any business for that matter.\u00a0 I would argue that\u00a0you\u00a0must create\u00a0sufficient value and an overall good experience for your customers for you to even\u00a0remain in business.\u00a0 <strong>Don&#8217;t delude yourself, a\u00a0good product\/service is an absolute basic and minimum requirement to be in business \u2026 it will NOT differentiate you.<\/strong>\u00a0 To set yourself apart, you must attract customers in the first place and you do\u00a0that with\u00a0smart marketing.\u00a0 You need to think and act like an owner of a customer-gaining, money-making, MARKETING business.<\/p>\n<p><strong>Again, what business are you really in?<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Business owner, what business are you in?\u00a0 What did you say?\u00a0 Did you respond by saying the industry or technical nature of your business?\u00a0 Or did you respond by the type of work you do?\u00a0 For example, if you own a painting business, did you automatically respond with \u201cpainting\u201d or \u201cpainter\u201d?\u00a0 If so, that\u2019s limited [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":142,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[17],"tags":[689,708,690,693,695,729,696,768,697,699],"class_list":["post-2176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-coaching","tag-business-coach","tag-business-coaching","tag-business-owner","tag-business-systems","tag-entrepreneur","tag-growth-coach","tag-leadership","tag-marketing","tag-small-business-management","tag-strategic-mindset"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>You\u2019re In the Business of\u00a0What? - Growth Coach of Central Ohio North<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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