{"id":1781,"date":"2013-01-04T12:00:00","date_gmt":"2013-01-04T17:00:00","guid":{"rendered":"https:\/\/www.thegrowthcoach.com\/cincinnati\/15-ways-to-make-the-most-of-your-published-articles"},"modified":"2022-07-11T11:31:32","modified_gmt":"2022-07-11T15:31:32","slug":"15-ways-to-make-the-most-of-your-published-articles","status":"publish","type":"post","link":"https:\/\/www.thegrowthcoach.com\/cincinnati\/15-ways-to-make-the-most-of-your-published-articles","title":{"rendered":"15 Ways to Make the Most of your Published Articles"},"content":{"rendered":"

\"Newspaper<\/a>When articles about your business are published, they provide a long-term opportunity for profit, if leveraged correctly. Using correctly the materials you have available can turn a published article into hundreds and even thousands of dollars in profit through credibility, visibility and new business.<\/strong> It gets your name out there and let\u2019s your customers and prospects know your\u00a0a business that can be trusted. Here are 15 ways to make the most of your published articles:<\/p>\n

    \n
  1. Create a mailing list including existing clients or customers, prospective customers and any referral sources you might have. Send physical copies of the articles to these key people.<\/li>\n
  2. Post the column title and the publication date on your company website. If the article is online, include a link to the webpage.<\/li>\n
  3. Have plenty of copies available in your place of business. Hand these out to referral sources and prospective customers.<\/li>\n
  4. Include a digital version of the article in your e-newsletters and emailing lists.<\/li>\n
  5. When attempting to publish additional articles, provide a copy of\u00a0 any others you have to build your credibility. This demonstrates that you\u2019re a published and proven columnist.<\/li>\n
  6. Add any and all articles to your marketing portfolio.<\/li>\n
  7. Ask your customers to forward the article on to any vendors, suppliers and customers they have in their own businesses.<\/li>\n
  8. Use the article in an email campaign.<\/li>\n
  9. If you have a strategic alliance partner, share it with them so that they can distribute it to their clients and at events.<\/li>\n
  10. Submit a copy of the article to organizations you work with, such as vendors for inclusion in their publications, newsletters and e-mails.<\/li>\n
  11. If you belong to an alumni organization, submit the article for their newsletters and publications.<\/li>\n
  12. If you are a member of a Chamber, ask them to send out the article in their newsletters<\/li>\n
  13. Ask any banks or credit unions you are associated with to include it in their statements to customers.<\/li>\n
  14. Buy an acrylic brochure stand and fill it with copies of your article. Display it at your office but also at other local businesses such as Office Depot and Staples.<\/li>\n
  15. Bring copies to distribute at local trade shows.<\/li>\n<\/ol>\n

    With the right strategies and proper leverage, you can transform a single article into huge profits and plenty of new business<\/strong>. If you haven\u2019t published any articles yet, it\u2019s never to late to begin working on building your public relations portfolio. Turn PR into profits with these simple leveraging tips.<\/p>\n","protected":false},"excerpt":{"rendered":"

    When articles about your business are published, they provide a long-term opportunity for profit, if leveraged correctly. Using correctly the materials you have available can turn a published article into hundreds and even thousands of dollars in profit through credibility, visibility and new business. It gets your name out there and let\u2019s your customers and […]<\/p>\n","protected":false},"author":4,"featured_media":142,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\n15 Ways to Make the Most of your Published Articles - Growth Coach of Cincinnati<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thegrowthcoach.com\/cincinnati\/15-ways-to-make-the-most-of-your-published-articles\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"15 Ways to Make the Most of your Published Articles - Growth Coach of Cincinnati\" \/>\n<meta property=\"og:description\" content=\"When articles about your business are published, they provide a long-term opportunity for profit, if leveraged correctly. 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