{"id":1588,"date":"2016-05-19T18:25:44","date_gmt":"2016-05-19T22:25:44","guid":{"rendered":"https:\/\/www.thegrowthcoach.com\/greater-portland\/building-your-referral-network"},"modified":"2022-07-13T23:34:49","modified_gmt":"2022-07-14T03:34:49","slug":"building-your-referral-network","status":"publish","type":"post","link":"https:\/\/www.thegrowthcoach.com\/greater-portland\/building-your-referral-network","title":{"rendered":"Building Your Referral Network"},"content":{"rendered":"
Referrals are a vital part of any successful business. If your satisfied customers\u00a0 are talking to their networks about what makes your business awesome, those prospects are going to come to your business with a certain level of faith and trust in your credibility. Of course, if you want your customers to send their friends and family members your way, you have to ask. When was the last time you asked those people if they knew anyone who would benefit from your services? And did you turn that referral into a satisfied customer? <\/strong>If you struggle with building referrals, here are a few simple steps to put you on the right track:<\/p>\n You have to ask.<\/strong><\/p>\n Once you\u2019ve completed providing services to your client, make a short follow-up call. This is a perfect opportunity to solicit feedback from your client and, if they were satisfied with the work you did, it\u2019s OK to ask them if they know anyone else who may be interested in what you have to offer. Explain to them that referrals are important to the success of your business<\/a> and ensuring you can offer services in the future. Just be careful NOT to pressure your client. You can\u2019t force them into offering you a referral and, if you make them uncomfortable, you could lose future business.<\/p>\n If a follow-up call isn\u2019t your style, you can also ask for referrals through customer feedback or satisfaction surveys, messages on invoices, customer letters, the signature line for customer emails and on your website.<\/p>\n What\u2019s next?<\/strong><\/p>\n If a client gives you a referral, don\u2019t stop there. Take time to thank your customer and reward them for helping you build your business. Building a strong relationship with your referral sources means more referrals and more success! Not sure how to show your appreciation? You can start with a thank you letter or hand-written note. If you\u2019re able, customers are also often motivated by cash rewards, gift cards, free additional services, etc.<\/p>\n Clients? Check. Who else though?<\/strong><\/p>\n Customers are great referral sources, but they aren\u2019t the only ones who understand how awesome you and your business are! Consider who else can advocate for your business and don\u2019t be afraid to ask them for help. Who should be happy to share their networks with you? Friends, family members, vendors, suppliers and strategic alliances are all good places to start.<\/p>\n Regardless of who you ask, make sure to educate them about what you do and engage them in building your business<\/a>. It\u2019s important to take the time to talk to any potential advocates about your services and what you offer to your customers. Explain how you help them and how you can help others by explaining the problems you solve and what sets you apart!<\/p>\n Filed under: Business Coaching<\/a> Tagged: balance<\/a>, benefits of business coaching<\/a>, business<\/a>, business coach<\/a>, business coaching<\/a>, business coaching advice<\/a>, business coaching client success<\/a>, business development<\/a>, business owner<\/a>, business owner leverage<\/a>, clients<\/a>, customers<\/a>, Growth Coach<\/a>, management<\/a>, marketing<\/a>, referrals<\/a>, satisfaction<\/a>, small business leader<\/a>, success<\/a> Referrals are a vital part of any successful business. If your satisfied customers\u00a0 are talking to their networks about what makes your business awesome, those prospects are going to come to your business with a certain level of faith and trust in your credibility. Of course, if you want your customers to send their friends […]<\/p>\n","protected":false},"author":1,"featured_media":129,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\n<\/a>
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