{"id":1950,"date":"2011-05-12T10:02:00","date_gmt":"2011-05-12T14:02:00","guid":{"rendered":"https:\/\/www.thegrowthcoach.com\/poconos\/business-owner-9-simple-low-cost-marketing-strategies-to-win-new-customers"},"modified":"2011-05-12T10:02:00","modified_gmt":"2011-05-12T14:02:00","slug":"business-owner-9-simple-low-cost-marketing-strategies-to-win-new-customers","status":"publish","type":"post","link":"https:\/\/www.thegrowthcoach.com\/poconos\/business-owner-9-simple-low-cost-marketing-strategies-to-win-new-customers","title":{"rendered":"Business Owner – 9 Simple, Low-Cost Marketing Strategies to Win New Customers"},"content":{"rendered":"

This Growth Coach<\/a> Blog is dedicated to helping business owners like you attract new customers with practical and low-cost marketing strategies.\u00a0<\/strong> The more fishing lines your company puts in the water, the better chance of catching new customers.\u00a0<\/em> These are simple, easy-to-implement, off-line marketing strategies to help drive customers and revenues into your business.\u00a0 While not all of them will make sense for your business, some definitely will. Adopt and adapt a few that make sense for your situation.<\/strong><\/p>\n

Here are 9 powerful marketing strategies<\/strong> worth considering and discussing with your team:<\/p>\n

    \n
  1. Formalize and optimize your referral systems.\u00a0 <\/strong>Identify (crunch numbers, don\u2019t rely on hunches) your best-performing referral sources over the past 12 months and be sure that you thank and reward them for their efforts.\u00a0 Communicate with these proven providers often to maintain a top-of-mind awareness.\u00a0 Once you identify these top providers, shamelessly clone these folks.\u00a0 For example, if you are a house painting company and determine that your best referral sources have been real estate agents, replicate this formula.\u00a0 Don\u2019t complicate the magic.\u00a0 Educate these and other referral sources as to the specific types of customers and circumstances you serve best.\u00a0 Referral source cultivation is one of the most underutilized yet low-cost, high-yield marketing weapons that exist.\u00a0<\/em> Don\u2019t be lazy with your referral source marketing efforts.<\/li>\n
  2. Leverage those relationships that your business helps to financially support (your banker, CPA, attorney, suppliers, vendors, financial adviser, insurance agent, etc.).<\/strong> To determine which ones would make for good informal sales agents for your business, ask the following types of questions: \u201cWho will benefit from our success as we continue to grow and expand?\u201d\u00a0 \u201cWho do we write checks to on a regular basis and would have a vested interest in supporting our business development efforts?\u201d\u00a0 Identify these relationships and ask these folks to reciprocate and support your growth efforts through leads, referrals, testimonials, etc.\u00a0<\/em> Don’t be shy, ask them to step up and support your marketing efforts.\u00a0 If they don’t, seriously think about getting new advisers, suppliers and vendors.<\/li>\n
  3. Gain leverage from current clients\/customers.\u00a0<\/strong> Your best referral sources should be your current customers.\u00a0 Ask them for introductions\/referrals to other potential buyers or ask them to provide endorsements, testimonials, or serve as references.\u00a0<\/em> Have them write down their testimonials or even make audio or video testimonials for your website.\u00a0 Also, always ask current clients about other unmet needs they may have.\u00a0 There is always more you can do and charge for.<\/li>\n
  4. Identify and cultivate complementary businesses as strategic alliances.\u00a0<\/strong> While referral sources are individuals, alliance partners are entire organizations that support your business.\u00a0 For example, a business coaching company would want to form alliances with those that can help steer business<\/em> their way (CPA firms, banks, law firms, Chambers of Commerce, consulting firms, weekly business papers, etc.)\u00a0 How do you find potential alliance partners?\u00a0 Ask, \u201cWho already has the trust and respect of our prospects?\u201d\u00a0 “Where do my customers go for advice?”\u00a0 “Who serves our typical customer before, alongside, or after we do?”\u00a0 These questions should help identify some good alliance partners.<\/li>\n
  5. Make doing business easy, convenient, and risk free.\u00a0<\/strong> Do not ask the other party to assume risk if they start a business relationship with you.\u00a0 Instead, for example, communicate an unconditional money-back guarantee<\/em>.\u00a0 Don\u2019t keep your guarantee hidden, broadcast it.\u00a0 A credible and specific guarantee will bring in far more business than it costs you.\u00a0 For example, at The Growth Coach, a North American business coaching franchise system<\/a>, “We guarantee the value of all our business coaching services.\u00a0 If you are not fully satisfied with our initial coaching session, for whatever reason, we will promptly and respectfully give you a full refund.”\u00a0 Our business coaching process<\/a> is so effective and proven that we stand behind it with a guarantee.\u00a0 As such, clients have no financial risk doing business with any of our business coaches<\/a> throughout North America. Because of the guarantee, referral sources as well are very comfortable sending their clients<\/em> our way. That’s powerful marketing.<\/li>\n
  6. Influence many people at once with special events\/seminars.\u00a0<\/strong> Consider hosting educational events for customers, referral sources, and prospects.\u00a0<\/em> Consider holding them in conjunction with other companies (newspapers, radio stations, suppliers, banks, CPA firms, industry experts, trade associations, complementary companies, etc.). This will allow you to tap into their customer relationships as well.\u00a0 For example, if you are an upscale travel agency introducing new exotic trips, consider co-hosting an event with an upscale magazine, jewelry store, auto dealership, country club, money management firm, etc.<\/li>\n
  7. Consider using public relations.<\/strong> Public relations can be a powerful source of leverage as you educate and influence a targeted audience about your benefits, expertise, etc.\u00a0 Get to know the reporters in your marketplace and periodically call them with some story ideas.<\/em> The real value of PR is the back-end opportunities \u2026 once you get the positive exposure, put it on your website, use it with e-mail marketing, post the article or video to your blog, put it in your sales packets, etc.<\/li>\n
  8. Leverage your past customer relationships.\u00a0<\/strong> Revisit with past, worthy customers or inactive customers and express your interest in rekindling the relationship and solving any of their current problems.\u00a0<\/em> These folks did business with you at one time, wrote out checks to you, and may well be receptive to re-activating their relationship with you.\u00a0 However, you must identify and heal any unresolved wounds and share with them the benefits of doing business with your company once again.\u00a0 Give them an inducement (bonus, discount, additional service level, etc.) for taking action and ordering once again.<\/li>\n
  9. Leverage indirect competitors to gain new customers.\u00a0<\/strong> Indirect competitors are companies that you seldom go head-to-head with competing for business.\u00a0 For example, you could establish a formal referral relationship (swap leads, pay finder\u2019s fees, share revenue, do co-marketing, etc.) with an indirect competitor that is much larger or smaller than you are or in a different geographic region<\/em>.\u00a0 For example, a smaller CPA firm could establish an alliance with a large CPA firm and swap leads that don\u2019t fit their respective niches.\u00a0 A small, traditional plumbing business could form an alliance with a plumbing company that focuses on doing only the tough, complex, big jobs.\u00a0 Leads could flow both ways.<\/li>\n<\/ol>\n

    Hope you found this Growth Coach business coaching<\/a> blog on marketing strategies<\/a> to be helpful.\u00a0 Simply pick a few and fully implement them<\/strong>.\u00a0 Results come from implementation, not thinking about implementation.\u00a0 Just do it!<\/strong><\/em><\/p>\n

    For many more practical sales and marketing strategies to grow your small business, download our highly popular e-book, \u201cBecoming a Strategic Business Owner\u201d<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

    This Growth Coach Blog is dedicated to helping business owners like you attract new customers with practical and low-cost marketing strategies.\u00a0 The more fishing lines your company puts in the water, the better chance of catching new customers.\u00a0 These are simple, easy-to-implement, off-line marketing strategies to help drive customers and revenues into your business.\u00a0 While […]<\/p>\n","protected":false},"author":4,"featured_media":142,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[17],"tags":[855,857,876,930,1105,951,858,860,861,1059,863,897,864,1236,935,940,1223,1237,1238,865,1239,937,867],"class_list":["post-1950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-coaching","tag-benefits-of-business-coaching","tag-business-coach","tag-business-coaching","tag-business-coaching-advice","tag-business-coaching-guarantee","tag-business-coaching-tips","tag-business-owner","tag-business-owner-mindset","tag-business-systems","tag-delegation","tag-entrepreneur","tag-growth-coach","tag-leadership","tag-low-cost-marketing","tag-marketing","tag-marketing-strategies","tag-public-relations","tag-referral-sources","tag-referral-systems","tag-small-business-management","tag-strategic-alliances","tag-strategic-business-owner","tag-strategic-mindset"],"yoast_head":"\nBusiness Owner - 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