{"id":1765,"date":"2014-08-07T22:55:12","date_gmt":"2014-08-08T02:55:12","guid":{"rendered":"https:\/\/www.thegrowthcoach.com\/south-new-hampshire\/8-marketing-strategies-for-a-small-budget"},"modified":"2014-08-07T22:55:12","modified_gmt":"2014-08-08T02:55:12","slug":"8-marketing-strategies-for-a-small-budget","status":"publish","type":"post","link":"https:\/\/www.thegrowthcoach.com\/south-new-hampshire\/8-marketing-strategies-for-a-small-budget","title":{"rendered":"8 Marketing Strategies for a Small Budget"},"content":{"rendered":"

\u201cThere are no magic wands, no hidden tricks, and no secret handshakes that can bring you immediate success, but with time, energy, and determination you can get there.\u201d \u2013 Darren Rowse, founder of ProBlogger<\/em><\/p>\n

Everyone knows that building a business takes time and persistence, but it also takes effective marketing. However, most of us don\u2019t have the luxury of starting a business with a six figure budget. So how do you throw yourself into a solid marketing plan with a teeny marketing budget? Here are some strategies we\u2019ve found work for our Growth Coach clients. Just remember thatwhen you\u2019re spending less money on marketing, you\u2019re likely looking at spending more time to achieve great results.<\/strong><\/p>\n

1) Leverage Relationships<\/strong>: You certainly have people in your life who will benefit from the success of your business, like your banker, your CPA, your suppliers, your vendors, etc. Determine who would make good informal sales agents for your business by considering who will benefit most from your growth. Once you have that figured out, go to your contacts and ask those people to support your growth efforts through leads, referrals, testimonials, etc.<\/p>\n

2)\u00a0Work with Current Customers<\/strong>: Your current customers know that you have a great product or service to offer to the community \u2013 and they know people who can benefit from what you\u2019re offering. Ask them for introductions and referrals to other potential buyers or ask them to provide endorsements or testimonials, or see if they\u2019d serve as references. Also, every time you work with customers, ask if there are any needs you haven\u2019t met. There is always more you can do (and charge for.)<\/p>\n

3)\u00a0Build your Referral Sources<\/strong>: Take a look at your best referral sources in the last year. Where has most of your business come from? First of all, make sure you thank those people or service providers for helping to build your businesses and then create a strategy to stay in touch with these sources as often as possible. Now consider how you can copy these results. If you\u2019re an estate sale company and your best referrals have come from realtors, how can you meet more realtors?<\/p>\n

4) Make Working with You Easy<\/strong>: If you\u2019re asking someone to do business with you, consider offering a money-back guarantee. A credible and specific guarantee will bring in much more business than it costs you. If you\u2019re uncomfortable providing a guarantee, consider why. Is there something you need to improve in your system to make your business less risky for customers?<\/p>\n

5)\u00a0Reach More at Once<\/strong>: There are only so many hours in the day, so situations where you can influence multiple people at once will serve you well. Consider hosting special events or seminars for customers, referral sources, and prospects. If you can combine your event with people who would make strong strategic partners, you can tap into their networks as well.<\/p>\n

6)\u00a0Spread the Word<\/strong>: Even in the internet age, having a public relations strategy is important. Get to know your local media outlets and reporters and be sure to share stories about changes in your business, especially expansions in staff or services. Developing a relationship with your local reporters is a give and take relationship, so next time there is a fire in your community or a car crash down the street, take a quick photo with your smart phone and send it to the reporter to use. That will help you build rapport.<\/p>\n

7) Use Social Media<\/strong>: Building social media pages is a slow process, but it\u2019s important to be able to connect with any potential customers on any platform. If you don\u2019t have a Facebook page and a potential customer searches for you on Facebook, how will that look? If you have loyal customers, ask them to write reviews for your Facebook, Google+ and LinkedIn pages. Those are powerful messages to potential customers! You can also use LinkedIn to build your personal referral network by leveraging groups. There\u2019s plenty of free training out there for exactly how to make that\u00a0work.<\/p>\n

8)\u00a0Leverage Indirect Competitors<\/strong>: Are there competitors in your market you wouldn\u2019t necessarily go head-to-head against when looking for customers? Maybe you are in slightly different markets or you serve different populations with a similar service? If you\u2019re a residential painter, can you build a relationship with a commercial painter to let leads flow both ways?<\/p>\n

Do you have low-cost marketing strategies that have worked for you? Tell us in the comments!<\/p>\n

If you\u2019re struggling to make strides in marketing \u2013 or any aspect of your business \u2013 it\u2019s time to see what working with your local Growth Coach can do. Find your local coach here:https:\/\/www.thegrowthcoach.com\/locator.aspx<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cThere are no magic wands, no hidden tricks, and no secret handshakes that can bring you immediate success, but with time, energy, and determination you can get there.\u201d \u2013 Darren Rowse, founder of ProBlogger Everyone knows that building a business takes time and persistence, but it also takes effective marketing. However, most of us don\u2019t […]<\/p>\n","protected":false},"author":1,"featured_media":142,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\n8 Marketing Strategies for a Small Budget - Growth Coach of South New Hampshire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thegrowthcoach.com\/south-new-hampshire\/8-marketing-strategies-for-a-small-budget\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 Marketing Strategies for a Small Budget - Growth Coach of South New Hampshire\" \/>\n<meta property=\"og:description\" content=\"\u201cThere are no magic wands, no hidden tricks, and no secret handshakes that can bring you immediate success, but with time, energy, and determination you can get there.\u201d \u2013 Darren Rowse, founder of ProBlogger Everyone knows that building a business takes time and persistence, but it also takes effective marketing. 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