{"id":1465,"date":"2017-09-06T12:43:04","date_gmt":"2017-09-06T16:43:04","guid":{"rendered":"https:\/\/www.thegrowthcoach.com\/south-orange-county\/use-your-story-to-boost-sales"},"modified":"2022-07-13T20:09:59","modified_gmt":"2022-07-14T00:09:59","slug":"use-your-story-to-boost-sales","status":"publish","type":"post","link":"https:\/\/www.thegrowthcoach.com\/south-orange-county\/use-your-story-to-boost-sales","title":{"rendered":"Use Your Story to Boost Sales"},"content":{"rendered":"<p>When people are researching a product or service, they don\u2019t just want to know how much it costs. They want to know why it\u2019s the best option and how it\u2019s going to fit into their lives. People these days don\u2019t shop from a catalog and take product descriptions as gospel. They are educated buyers, they do their research and they want to know why they should do business with you.<\/p>\n<p>That means, now more than ever, if you want to be successful in sales you have to be good at content marketing. So how do you focus on content marketing online rather than just sales and advertising? It\u2019s about creating a dialogue between your business and its representatives (your sales team, president, etc.) on your social media channels, your website, your blog and any other medium you have access to. You have to find ways to engage your audience. That\u2019s where storytelling comes in.<\/p>\n<p>Your business has a story. Your products and services have a story. And every time you meet the needs of a customer, there\u2019s a story there too. In a <a href=\"https:\/\/www.entrepreneur.com\/article\/279230\">recent Entrepreneur article<\/a>, author Mike Wood said \u201cStorytelling marketing is one of the best techniques you can use to keep people\u2019s attention. It also helps with the overall quality of your articles,\u00a0and it\u00a0leads to more shares and engagement.\u201d Be honest and let that story sell your product or service without a direct sale. If you need a little inspiration to start thinking about your business through a storytelling lens, <a href=\"http:\/\/www.huffingtonpost.com\/jeff-charles\/4-fantastic-examples-of-b_b_9852356.html\">this article from Huffington Post<\/a> has some great tips and examples. Forbes also has a great explanation of storytelling in business <a href=\"https:\/\/www.entrepreneur.com\/article\/243414\">available here<\/a>.<\/p>\n<p>Just remember your story doesn\u2019t all have to be in long-form blog posts \u2013 you can tell a story with a photo, video, quote, snippet or infographic\u2026 And, once you\u2019ve created a great piece of storytelling content, you can get quite a bit of mileage out of it on all your social channels, your website, your advertising, and your print materials with the right strategy. The key here is that, once your audience starts to connect with your story and your business, they are more likely to buy your product or pay for your service.<\/p>\n<p>If your business or your sales team needs more than content marketing to get in the groove, <a href=\"http:\/\/thegrowthcoach.com\/find-coach\/\">your local Growth Coach<\/a> can help! With our group sales coaching workshops, one-on-one coaching sessions and other services, we can help you find the right solution for your business. Find your coach at <a href=\"http:\/\/thegrowthcoach.com\/\">http:\/\/thegrowthcoach.com\/<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When people are researching a product or service, they don\u2019t just want to know how much it costs. They want to know why it\u2019s the best option and how it\u2019s going to fit into their lives. People these days don\u2019t shop from a catalog and take product descriptions as gospel. They are educated buyers, they [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":90,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Use Your Story to Boost Sales - Growth Coach of South Orange County<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thegrowthcoach.com\/south-orange-county\/use-your-story-to-boost-sales\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Use Your Story to Boost Sales - Growth Coach of South Orange County\" \/>\n<meta property=\"og:description\" content=\"When people are researching a product or service, they don\u2019t just want to know how much it costs. 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